The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship: evidence from three European countries

Subjects

Subjects :

Marketing
Organizational Behavior and Human Resource Management
Strategy and Management
Accounting
Business, Management and Accounting (miscellaneous)
Management Science and Operations Research
Business and International Management

Details

ISSN :

23311975

Volume :

9

Database :

OpenAIRE

Journal :

Cogent Business & Management

Accession number :

edsair.doi...........06bbab23143459d10b05753654466ac9

Full Text :

https://doi.org/10.1080/23311975.2022.2128252