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The future of digital technologies in marketing: A conceptual framework and an overview
- Source :
- Journal of the Academy of Marketing Science. 50:1125-1134
- Publication Year :
- 2022
- Publisher :
- Springer Science and Business Media LLC, 2022.
- Subjects :
- Marketing
Economics and Econometrics
Business and International Management
Subjects
Details
- ISSN :
- 15527824 and 00920703
- Volume :
- 50
- Database :
- OpenAIRE
- Journal :
- Journal of the Academy of Marketing Science
- Accession number :
- edsair.doi...........0879aff9cf7c7780dc220047c4f62921
- Full Text :
- https://doi.org/10.1007/s11747-022-00906-2