Quantifying and predicting the effects of basic text display variables on the perceived urgency of warning labels: tradeoffs involving font size, border weight and colour

Design variables surrounding the presentation of signal words in warnings have been previously shown to affect performance, or variables likely to be related to performance. The present study emphasized the signal word WARNING by presenting it in red, surrounded by a red border. It was at the head of an otherwise black pesticide label that used 8-point type. A study using 24 undergraduates investigated the effect of signal-word font size (8 to 32 points), white space around the signal word (2 to 32 points), and border width (1 to 8 points) on the rated urgency of the label. A measure of the aesthetic merit of each label was also obtained from nine design students and professionals. Seven levels of each variable were used, covering the practically-useful range of each variable in the circumstances. Results showed a linear relationship between each variable and perceived urgency, with text size having the greatest effect, followed by border width. It was shown that, within the variable ranges used, the perc...