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Consumer Satisfaction with Michigan's Container Deposit Law—An Ecological Perspective

Authors :
James R. Taylor
Lawrence A. Crosby
Source :
Journal of Marketing. 46:47-60
Publication Year :
1982
Publisher :
SAGE Publications, 1982.

Abstract

Consumer reaction to the Michigan container law is considered influential to the adoption of similar laws at the state and national levels. A survey of consumers investigates their satisfaction with the law, likes and dislikes about the recycling system, and reaction to retailer activities in adapting to the law. Implications for the expansion of the container recycling concept are discussed.

Details

ISSN :
15477185 and 00222429
Volume :
46
Database :
OpenAIRE
Journal :
Journal of Marketing
Accession number :
edsair.doi...........0a4d5c248350bea071fdd25109ccce70
Full Text :
https://doi.org/10.1177/002224298204600105