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Introducing Antitrust in the Basic Marketing Course
- Source :
- Journal of Marketing Education. 10:29-35
- Publication Year :
- 1988
- Publisher :
- SAGE Publications, 1988.
-
Abstract
- The federal antitrust acts have a strong influence on a number of marketing decisions. Although the acts are usually discussed in a basic marketing course, most introductory marketing textbooks do not discuss these acts in enough depth for the student to understand how marketing activities are affected. This article provides the marketing educator with a framework for introducing antitrust in the basic marketing course. Common terminology used in antitrust and key court decisions that established judicial standards in selected areas of antitrust are also presented for the marketing educator's reference.
- Subjects :
- Marketing
Business-to-government
business.industry
05 social sciences
050301 education
Public relations
Marketing mix
Marketing science
Education
Qualitative marketing research
Public Sector Marketing
Marketing management
Business marketing
0502 economics and business
050211 marketing
business
Marketing research
0503 education
Subjects
Details
- ISSN :
- 15526550 and 02734753
- Volume :
- 10
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Education
- Accession number :
- edsair.doi...........0be2ef7495870170e36a7996ce54cd2a
- Full Text :
- https://doi.org/10.1177/027347538801000305