Eco-Systems — a New Paradigm in the Media Industry

In the past, traditional media companies’ typical value chains were marked by more or less high vertical integration of the single value-adding steps — generation, aggregation and lastly, distribution of media content. The reason for this was especially the strictly media-linked content. Each strategic decision on organic and inorganic growth or on partnerships was aligned from production to marketing on to the specifics of the relevant medium or respectively restricted by the medium.