Analysis of Jump & Jump Game and its Possible Enhancement

Jump & Jump, what is an arcade game launched on the WeChat platform (a social software in China) at the end of 2017 by Tencent. The game was all the rage shortly after it was launched and becoming a hot topic for both users and media, which then later loses such spotlights just after a few months. The objective of this paper is to reveal the reasons for the Jump & Jump game to be phenomenal and downfall while finding its possible enhancement. The entertainment assessment of Jump & Jump game is performed by using the game refinement theory. Previous works on game refinement theory have shown that it is a reliable measurement tool for evaluating the game's entertainment where the sophistication of games can be determined. Hence, through the investigation of GR's measure of different level players (the level of players is expressed by $L\in[0.1,0.9])$ . it can be concluded that the Jump & Jump game is a game that gamified sports training, where possible enhancement is established to improve the game as well as potential design direction of an arcade game.