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Authors :
John Hulland
Mark B. Houston
Source :
Journal of the Academy of Marketing Science. 50:1-3
Publication Year :
2021
Publisher :
Springer Science and Business Media LLC, 2021.

Subjects

Subjects :
Marketing
Economics and Econometrics
Political science
Advertising
Business and International Management

Details

ISSN :
15527824 and 00920703
Volume :
50
Database :
OpenAIRE
Journal :
Journal of the Academy of Marketing Science
Accession number :
edsair.doi...........129146bc1381d0445c875f6c9796f294
Full Text :
https://doi.org/10.1007/s11747-021-00822-x
Full Text Access
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