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The Effect of Promotion via TikTok Live Streaming on Consumers’ Buying Interest in Clothing Products

Authors :
Listra Jesika Pongratte
Jingli Liu
Monica Dita Pravita Widya Putri
Adouko Paulin
Source :
Open Journal of Social Sciences. 11:333-347
Publication Year :
2023
Publisher :
Scientific Research Publishing, Inc., 2023.

Details

ISSN :
23275960 and 23275952
Volume :
11
Database :
OpenAIRE
Journal :
Open Journal of Social Sciences
Accession number :
edsair.doi...........15500611a2cb419e1b65506fde5bd3e8