Economics or the Environment? Campaign focus evaluation for the CDU during the German Federal Election 2021

We conduct a survey experiment to study the effects of campaign focus on the support for the CDU/CSU in the German Federal Elections of 2021. The experiment randomizes respondents into two treatment groups and a control group. Respondents in the two treatment groups receive CDU campaign material that focuses on environmental topics and economic topics respectively. The campaign material contains a poster, a press release, an interview with the CDU chancellor candidate, and a social media post. The control group does not receive any material.