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Does Job Satisfaction Always Affect Customer Satisfaction?

Authors :
Reza Talei
Ali Shirzadi
Mohammad Abdolshah
Seyed Amir Mohammad Khatibi
Ehsan Jafar Zadeh
Source :
International Journal of Customer Relationship Marketing and Management. 9:62-78
Publication Year :
2018
Publisher :
IGI Global, 2018.

Abstract

The purpose of this article is to investigate the relationship between job satisfaction (JS) and customer satisfaction (CS) in the Social Security Insurance Organization (SSIO) in Iran. The statistical population of this research is composed of employees and customers of Tehran SSIO. Two questionnaires were used to measure the variables of the research. A job descriptive index (JDI) & service quality (SERVQUAL) questionnaire are used to measure JS and CS. Data are analyzed using Pearson Correlation Coefficient and regression analysis. The results indicated that there is no significant relationship JS and CS of Tehran Social SSIO (P > 0.05). Among all the research variables, only satisfaction from colleagues, employee satisfaction and satisfaction with management performance were able to predict CS from the services of the SSIO. Service satisfaction and satisfaction from colleagues also have the ability to predict satisfaction with management performance. In the end, only satisfaction with management performance and service satisfaction has been a significant predictor of CS.

Details

ISSN :
19479255 and 19479247
Volume :
9
Database :
OpenAIRE
Journal :
International Journal of Customer Relationship Marketing and Management
Accession number :
edsair.doi...........15bb2572522efe8f4f32b10a21bfa5f6
Full Text :
https://doi.org/10.4018/ijcrmm.2018040104