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Does Job Satisfaction Always Affect Customer Satisfaction?
- Source :
- International Journal of Customer Relationship Marketing and Management. 9:62-78
- Publication Year :
- 2018
- Publisher :
- IGI Global, 2018.
-
Abstract
- The purpose of this article is to investigate the relationship between job satisfaction (JS) and customer satisfaction (CS) in the Social Security Insurance Organization (SSIO) in Iran. The statistical population of this research is composed of employees and customers of Tehran SSIO. Two questionnaires were used to measure the variables of the research. A job descriptive index (JDI) & service quality (SERVQUAL) questionnaire are used to measure JS and CS. Data are analyzed using Pearson Correlation Coefficient and regression analysis. The results indicated that there is no significant relationship JS and CS of Tehran Social SSIO (P > 0.05). Among all the research variables, only satisfaction from colleagues, employee satisfaction and satisfaction with management performance were able to predict CS from the services of the SSIO. Service satisfaction and satisfaction from colleagues also have the ability to predict satisfaction with management performance. In the end, only satisfaction with management performance and service satisfaction has been a significant predictor of CS.
- Subjects :
- Marketing
Information Systems and Management
05 social sciences
Affect (psychology)
Management Information Systems
Social security
0502 economics and business
050211 marketing
Customer satisfaction
Job satisfaction
Business
Business and International Management
050203 business & management
Information Systems
Subjects
Details
- ISSN :
- 19479255 and 19479247
- Volume :
- 9
- Database :
- OpenAIRE
- Journal :
- International Journal of Customer Relationship Marketing and Management
- Accession number :
- edsair.doi...........15bb2572522efe8f4f32b10a21bfa5f6
- Full Text :
- https://doi.org/10.4018/ijcrmm.2018040104