Appraisement of Mass Customization Capability Level Using Multi-grade Fuzzy Approach

The manufacturing organizations around the globe have been observing a paradigm shifting from mass production to mass customization (MC). Mass customization capability (MCC) is the ability of a firm to produce varieties of customized products quickly, on a large scale and at a cost comparable to mass-production through flexible production processes and responsive supply chain. The goal of this paper to report a existing mass customization capability level (MCCL) appraisement of Indian bicycle manufacturing firm using multi-grade fuzzy approach. Through this study, a MCCL measurement model integrated with multi-grade fuzzy approach was designed. After the computation of MCCL index, the areas for improvement have been identified to adopt and implement mass customization strategy in the case firm. The approach contributed in this paper could be employed as appraisement equipment for estimating an organization’s capability to turn out to be a mass customizer.