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Strategic sport marketing in the society of the spectacle

Authors :
Andrew Webb
André Richelieu
Source :
Journal of Strategic Marketing. :1-18
Publication Year :
2021
Publisher :
Informa UK Limited, 2021.

Abstract

The representation of reality seems to have gained precedence over reality. In the society of the spectacle, entertainment has become the experience. Accordingly, sport organizations must increasin...

Subjects

Subjects :
Marketing
Entertainment
Creative destruction
business.industry
Strategy and Management
Spectacle
Business
Representation (arts)
Public relations
Sports marketing
Strategic marketing

Details

ISSN :
14664488 and 0965254X
Database :
OpenAIRE
Journal :
Journal of Strategic Marketing
Accession number :
edsair.doi...........1b8b701bc219b12e54c30b1011ddbc37
Full Text :
https://doi.org/10.1080/0965254x.2021.1965188
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