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Analysis of the significance of the marketing mix in e-commerce
Analysis of the significance of the marketing mix in e-commerce
- Source :
- Megatrend revija. 19:293-310
- Publication Year :
- 2022
- Publisher :
- Centre for Evaluation in Education and Science (CEON/CEES), 2022.
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Abstract
- Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-commerce. The importance of marketing in e-commerce is often accompanied by problems with the application of common marketing tools in a virtual environment. The paper identifies elements of the marketing mix in e-commerce in line with the trend of e-commerce and Internet technology. The aim of this paper is to point out the role of marketing mix in e-commerce by applying the 7P model that enables the structuring of changes in terms of trade and information services of online stores.
- Subjects :
- General Medicine
Subjects
Details
- ISSN :
- 25603329 and 18203159
- Volume :
- 19
- Database :
- OpenAIRE
- Journal :
- Megatrend revija
- Accession number :
- edsair.doi...........1c6a6e930011f97d9730255a3e266de9
- Full Text :
- https://doi.org/10.5937/megrev2201293k