Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education

Authors :: A. Parasuraman
Source :: Journal of Marketing Education. 3:52-58
Publication Year :: 1981
Publisher :: SAGE Publications, 1981.
Abstract: This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective "marketing" of academic journals and college graduates

Subjects :: Marketing
business.industry
05 social sciences
050301 education
Public relations
Quantitative marketing research
Sports marketing
Marketing science
Education
Market research
Qualitative marketing research
Marketing management
0502 economics and business
050211 marketing
business
Marketing research
0503 education
Relationship marketing

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