Study on the Value Management of Forestry Intangible Assets in the Era of Knowledge Economy

In the era ofthe knowledge economy, the accounting priority has shifted from tangible assets to intangible assets. The knowledge economy-based intangible assets is gradually emerging as the main impetus for determining the forthcoming cash flow and market value. This paper takes the stocks listed in Shenzhen Securities Exchange as the study object, conducts empiricalstudy and analysis based on the sampling data, including 2008-2010 pershare intangible assets,per share returns, per share net assets after deducting intangible assets and share price,describes the disclosure of intangible assets of such listed companies as Jilin Forest Industry,Zhongfu Industrial, Yihua Timber Industry, Fenglin Group and Palm Landscape and inspects the value relevance of intangible assets. Accordingly, this paper proposes to consolidate the value management of intangible assets of the forestry enterprises and improve their core competítíveness.