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Bringing Reality to the Introductory Marketing Student
- Source :
- Journal of Marketing Education. 7:59-71
- Publication Year :
- 1985
- Publisher :
- SAGE Publications, 1985.
-
Abstract
- Introductory marketing students can certainly learn the fundamental marketing concepts and principles in the classroom. However, if students are to appreciate fully the complexities and the importance of marketing decision-making they should experience marketing in the business world. This article describes a project which has been used for the past four years to accomplish this end.
Details
- ISSN :
- 15526550 and 02734753
- Volume :
- 7
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Education
- Accession number :
- edsair.doi...........25637bbe19f077ce289fe70ec8a77c83
- Full Text :
- https://doi.org/10.1177/027347538500700310