Back to Search
Start Over
Different people, different incentives? Examining the public acceptance of smartphone-based persuasive strategies for sustainable travel using psychographic segmentation
- Source :
- International Journal of Sustainable Transportation. 16:1-21
- Publication Year :
- 2020
- Publisher :
- Informa UK Limited, 2020.
-
Abstract
- The development and delivery of ICT-based persuasive strategies for the adoption of more environmental-friendly modes of transport is an emerging strategy to help tackle the problem of excessive us...
- Subjects :
- 050210 logistics & transportation
Environmental Engineering
Renewable Energy, Sustainability and the Environment
05 social sciences
Geography, Planning and Development
0211 other engineering and technologies
021107 urban & regional planning
Transportation
02 engineering and technology
Travel behavior
Incentive
Market segmentation
Information and Communications Technology
0502 economics and business
Automotive Engineering
Business
Marketing
Psychographic segmentation
Public acceptance
Civil and Structural Engineering
Subjects
Details
- ISSN :
- 15568334 and 15568318
- Volume :
- 16
- Database :
- OpenAIRE
- Journal :
- International Journal of Sustainable Transportation
- Accession number :
- edsair.doi...........25645aa931de3f8f574a83b112ca11d4
- Full Text :
- https://doi.org/10.1080/15568318.2020.1836693