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Online piracy in the context of routine activities and subjective norms

Authors :
Maria Petrescu
John T. Gironda
Pradeep K. Korgaonkar
Source :
Journal of Marketing Management. 34:314-346
Publication Year :
2018
Publisher :
Informa UK Limited, 2018.

Abstract

Why do mainstream consumers who would not typically engage in illegal behaviour routinely resort to online piracy of copyrighted software? This paper provides answers to this research query by appl...

Details

ISSN :
14721376 and 0267257X
Volume :
34
Database :
OpenAIRE
Journal :
Journal of Marketing Management
Accession number :
edsair.doi...........2a048532ee243ec7b747058ee576303c
Full Text :
https://doi.org/10.1080/0267257x.2018.1452278