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Online piracy in the context of routine activities and subjective norms
- Source :
- Journal of Marketing Management. 34:314-346
- Publication Year :
- 2018
- Publisher :
- Informa UK Limited, 2018.
-
Abstract
- Why do mainstream consumers who would not typically engage in illegal behaviour routinely resort to online piracy of copyrighted software? This paper provides answers to this research query by appl...
- Subjects :
- Marketing
business.industry
Strategy and Management
05 social sciences
Internet privacy
ComputingMilieux_LEGALASPECTSOFCOMPUTING
Context (language use)
Theory of reasoned action
Software
0502 economics and business
Mainstream
Routine activity theory
050211 marketing
Sociology
business
ComputingMilieux_MISCELLANEOUS
050203 business & management
Subjects
Details
- ISSN :
- 14721376 and 0267257X
- Volume :
- 34
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Management
- Accession number :
- edsair.doi...........2a048532ee243ec7b747058ee576303c
- Full Text :
- https://doi.org/10.1080/0267257x.2018.1452278