Framing AIDS Facts

This qualitative study examines the construction and framing of HIV/AIDS education and information targeting Black religious institutions in New York City. Research on the high HIV infections rates within the Black community highlight the slow response Black Church leaders took to the emerging epidemic. This research argues that the lack of a response on the part of most Black Church leaders was not a result of homophobia within these churches, as maintained by previous literature, but that HIV/AIDS information and facts were not framed in an appropriate manner for the Black Church. Findings also emphasized the importance of trust in the development of HIV/AIDS promotion materials targeting the Black Church.