Cognitive stimulation and interference in groups: Exposure effects in an idea generation task

The effects of idea sharing on cognitive processes and performance were assessed in an idea exposure paradigm. Participants generated ideas while being exposed to stimulus ideas that were semantically homogeneous or diverse, and were offered in an organized or a random sequence. As compared to a control condition, participants generated more diverse ideas when exposed to ideas from a wide range of semantic categories, and they generated more ideas per category when exposed to many ideas from only a few categories. The semantic organization of ideas was higher when participants were exposed to ideas that were organized in semantic clusters than when participants were exposed to unorganized ideas. Idea exposure had positive effects in general, because it reduced response latencies for category changes. Implications for information processing in groups are discussed.