The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Authors :: Myriam Martínez-Fiestas
Ana Nieto-Ruiz
Cristina Campoy
Francisco Muñoz-Leiva
Francisco Liébana-Cabanillas
Diego Gómez-Carmona
Source :: Environmental Communication. 15:813-841
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.
Abstract: The aims of the present study were: (a) to analyze the advertising message of renewable energies using eye-tracking technology, based on differences in the level of attention captured according to ...

Subjects :: Regulatory focus theory
Eye tracking
Advertising
Message framing
Business
Management, Monitoring, Policy and Law
Environmental Science (miscellaneous)
Green advertising

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