Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement

Authors :: Philip Calvert
Kingsley T. Ihejirika
Anne Goulding
Source :: Journal of Library Administration. 61:58-85
Publication Year :: 2020
Publisher :: Informa UK Limited, 2020.
Abstract: The purpose of this article is to examine key management principles that are crucial for sustainable social media engagement with library customers. To explore these principles, the Strategic Socia...

Subjects :: Public Administration
business.industry
05 social sciences
Academic library
Library and Information Sciences
Public relations
050905 science studies
Social media marketing
Marketing management
User engagement
Social media
0509 other social sciences
050904 information & library sciences
business
Key management

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