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조절초점에 의한 공익광고 소구유형이 광고태도에 미치는 영향에 관한 한중 비교문화연구
- Source :
- Journal of Consumption Culture. 22:167-190
- Publication Year :
- 2019
- Publisher :
- Korean Consumption Culture Association, 2019.
Details
- ISSN :
- 12290386
- Volume :
- 22
- Database :
- OpenAIRE
- Journal :
- Journal of Consumption Culture
- Accession number :
- edsair.doi...........34a774df2321f1b4fbad5aaf1dc7f170