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Book Review: The Rise of Brands

Authors :
Adam Arvidsson
Source :
The Sociological Review. 57:207-210
Publication Year :
2009
Publisher :
SAGE Publications, 2009.

Details

ISSN :
1467954X and 00380261
Volume :
57
Database :
OpenAIRE
Journal :
The Sociological Review
Accession number :
edsair.doi...........38340152543c297beb747c169cbfb852
Full Text :
https://doi.org/10.1111/j.1467-954x.2008.01811_4.x