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The dark side of brand co-creation: a psychological ownership perspective
- Authors :
- Fabian Bartsch
- Publication Year :
- 2022
- Publisher :
- Edward Elgar Publishing, 2022.
Details
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........391b3ea029cfe655523721a36a84b1f2