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Strategy: rethinking the paradigm

Authors :
J. McManus
Source :
Strategic Direction. 25
Publication Year :
2009
Publisher :
Emerald, 2009.

Subjects

Subjects :
Strategic planning
Strategic thinking
Strategic leadership
Strategic alignment
Strategy and Management
Strategic Initiative
Strategic control
Business
Profit impact of marketing strategy
Industrial organization
Strategic financial management
Management

Details

ISSN :
02580543
Volume :
25
Database :
OpenAIRE
Journal :
Strategic Direction
Accession number :
edsair.doi...........3a4663667b3e3c7ed8511200d3db7336
Full Text :
https://doi.org/10.1108/sd.2009.05625iad.007
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