Usage and impact of an online education tool for preventing sudden unexpected death in infancy

Aim This paper describes the usage, impact and reach of an online education tool for preventing sudden infant death. Methods A 24-slide presentation was formatted for online access. Content was designed for mainstream audiences to align current knowledge, attitudes and actions for a blitz approach to preventing sudden infant death in New Zealand (NZ). The tool was promoted through a network of ‘safe sleep’ champions across the country and collected basic information on usage, reach and impact. Results From 3286 completed online sessions between 18 November 2009 and 31 December 2011, there were 2683 (81.7%) with complete data. Average usage was 24.4 completed sessions/week, over a 2-year period, at a cost of NZD1.11 per completed session. Usage reached across regions, ethnic groups and roles. On completion of the course, most rated highly (7–9/9) (68.8%) their ‘increased confidence’ to discuss infant sleep safety with others. A high increased confidence rating was significantly influenced by spending more time per slide (P