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Digital and traditional media advertising and business performance of agribusiness firms - Empirical evidence in Japan

Authors :
Y Kitamura
Chung Y.C.Y
Chang H.-H
Source :
Agricultural Economics (Zemědělská ekonomika). 67:51-59
Publication Year :
2021
Publisher :
Czech Academy of Agricultural Sciences, 2021.

Subjects

Subjects :
Advertising
Business
Empirical evidence
General Economics, Econometrics and Finance
Agricultural and Biological Sciences (miscellaneous)
Agribusiness

Details

ISSN :
18059295 and 0139570X
Volume :
67
Database :
OpenAIRE
Journal :
Agricultural Economics (Zemědělská ekonomika)
Accession number :
edsair.doi...........3ac421bc04f050ed34e0aed6eee89513

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