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BOOK REVIEWS

Authors :
Michael Minor
John C Crawford
Haworth Continuing Features Submission
Source :
Journal of Global Marketing. 2:111-114
Publication Year :
1989
Publisher :
Informa UK Limited, 1989.

Subjects

Subjects :
Marketing
Business and International Management

Details

ISSN :
15286975 and 08911762
Volume :
2
Database :
OpenAIRE
Journal :
Journal of Global Marketing
Accession number :
edsair.doi...........3b024af18621b703f3596ca3710abdce
Full Text :
https://doi.org/10.1300/j042v02n02_07
Full Text Access
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