Symposium, Integrated Paper Session, Paper, Interactive (Poster) Session, State-of-the-Art Lecture, Keynote Address

Previous research has established that moral norms and anticipated affect contribute to the explanation of behavioral intentions. The present research builds on this tradition by considering both factors together, and by distinguishing between the affect one expects to experience while performing a behavior and the affect one anticipates experiencing after performing the behavior. In the context of research on intentions to commit various driving violations, we show that each of these factors makes a significant and independent contribution to the explanation of behavioral intentions, over and above the standard constructs included in Ajzen's (1985, 1988) theory of planned behavior.