Customer perception of auto service quality using Kano-SERVQUAL integrated approach - Focusing on the auto service of ‘H’company

Authors :: Hakgyun Kim
Young T. Park
Haegeun Song
Source :: Journal of the Korean Society for Quality Management. 44:965-981
Publication Year :: 2016
Publisher :: The Korean Society for Quality Management, 2016.

Subjects :: Service (business)
SERVQUAL
Service quality
Process management
Kano model
0502 economics and business
05 social sciences
Customer perception
050211 marketing
Business
Integrated approach
050203 business & management

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