The Mobilization Potential Of The Religiously-Motivated Rhetoric Of The Project «Russian World»During The Events That Took Place In Donbass In 2014

The article analyzes the religious rhetoric and markers originated from the project «Russian World». At the present stage of its development, the appeal to religious rhetoric and markers allowed modeling potential threats for ideological axioms of its supporters. This has made the cultural boundaries of global development projects potentially conflict zones. The mechanism of building one’s own, private religiosity is described. Given examples show the usage of religious markers in the daily life of the population (procession), in combat units (Separatist forces of the war in Donbass), as well as in the rhetoric of the «leadership» and official documents of the so-called «DNR» . The author substantiate the idea that such mobilization was possible, thanks to the modeling of the existential threat to the marginal values . It has been suggested that these appeals and threats do not need to be considered under the project “ Russian World”, but rather have a universal character and are a sufficiently powerful tool for the deployment of conflicts in the modern world.