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Media advocacy for policy influence

Media advocacy for policy influence

Authors :
Simon Chapman
Becky Freeman
Source :
Oxford Handbook of Public Health Practice
Publication Year :
2020
Publisher :
Oxford University Press, 2020.

Abstract

Many public health interventions are controversial or potentially controversial. The way the media handle such issues can strongly influence public and policy-maker attitudes towards them, and effective media advocacy can be a powerful way of taking forward public health initiatives. After reading this chapter, you should have a better understanding of: how the media deal with public health issues; how the framing of an issue influences whether and how it leads to changes in policy; what you can do when a public health issue is framed in an adverse or harmful way.

Details

Database :
OpenAIRE
Journal :
Oxford Handbook of Public Health Practice
Accession number :
edsair.doi...........3e7da2ac2b19e39ea03ee8eed4161252
Full Text :
https://doi.org/10.1093/med/9780198800125.003.0031