Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits

Authors :: Sun-Young Park
Yeonsoo Kim
Source :: Journal of Promotion Management. 24:774-797
Publication Year :: 2017
Publisher :: Informa UK Limited, 2017.
Abstract: This study examined differences in the effectiveness of responsible drinking campaigns in promoting public health or facilitating underlying interests between the alcohol industry and non-profit or...

Subjects :: Marketing
Responsible drinking
medicine.medical_specialty
Public economics
Alcohol industry
business.industry
Public health
05 social sciences
050109 social psychology
Social issues
0502 economics and business
medicine
Corporate social responsibility
050211 marketing
0501 psychology and cognitive sciences
Business

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