If we built it, would they come? Creating instruction videos with promotion in mind

This article reports on a video project done in an academic library where faculty were included in the production and marketing of the library instruction videos. The videos allowed the librarian to provide a shorter presentation and spend most of her time working individually with each student. The results showed that 97% of the students watched the videos and were able to benefit from the content. The implementation of the videos was a success due to the collaboration of the professors teaching the three courses and the buy-in of the course coordinator; both factors were essential in the success of the video project.