Coordinating Benchmarking Collaborative Group

The BCM method represents SME’s perspective in the BCN approach. The customer’s perspective is shown and their needs for access to key strategic information. The current chapter focuses on the service provider’s perspective, which is the coordinator of the BCG (Benchmarking Collaborative Group), responsible for the quality, completeness and usefulness of provided strategic information. The BSI (Broker of Strategic Information) is the coordinator of the group and an expert in the field of company competitiveness, whose knowledge and experience support the activities of the BCG to improve the competitiveness of its members. The mutual benefit of the cooperation lies in the preparation of useful strategic information by the BSI and its subsequent delivery to the BCG, for a fee. From the BSI’s perspective, it is evident that providing a chargeable service results in benefits. They will be the greater, the larger the number of serviced customers. The above statement leads to the concept of the MBSI method (Method of Brokering Strategic Information), which goes beyond the coordination of a single BCG and constitutes providing chargeable information services in the field of company competitiveness.