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Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
- Source :
- International Journal of Advertising. 39:1012-1030
- Publication Year :
- 2020
- Publisher :
- Informa UK Limited, 2020.
-
Abstract
- Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different pers...
- Subjects :
- Marketing
endocrine system diseases
InformationSystems_INFORMATIONINTERFACESANDPRESENTATION(e.g.,HCI)
Communication
digestive, oral, and skin physiology
05 social sciences
ComputingMilieux_PERSONALCOMPUTING
050801 communication & media studies
Advertising
Cognition
Healthy eating
Developmental psychology
0508 media and communications
Healthy food
Colored
0502 economics and business
050211 marketing
InformationSystems_MISCELLANEOUS
Psychology
Body mass index
ComputingMilieux_MISCELLANEOUS
Subjects
Details
- ISSN :
- 17593948 and 02650487
- Volume :
- 39
- Database :
- OpenAIRE
- Journal :
- International Journal of Advertising
- Accession number :
- edsair.doi...........480e6a6645dc37a8f1f7686a86b5ea8b
- Full Text :
- https://doi.org/10.1080/02650487.2020.1735140