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Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior

Authors :
Brigitte Naderer
Mira Mayrhofer
Jörg Matthes
Alice Binder
Source :
International Journal of Advertising. 39:1012-1030
Publication Year :
2020
Publisher :
Informa UK Limited, 2020.

Abstract

Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different pers...

Details

ISSN :
17593948 and 02650487
Volume :
39
Database :
OpenAIRE
Journal :
International Journal of Advertising
Accession number :
edsair.doi...........480e6a6645dc37a8f1f7686a86b5ea8b
Full Text :
https://doi.org/10.1080/02650487.2020.1735140