UBUHLE: VALORES SOCIAIS NA LUTA CONTRA O COLONIALISMO ESTÉTICO

Aesthetic destruction was one of the many atrocities employed by colonialism to disrupt groups of people coming from Africa, but history shows a centralization of black aesthetics in the social movements of the Black community, such as afros and box braids. This work presents an exploratory research in order to understand whether the social values added to the cosmetic services provided by a black-owned beauty salon in Belo Horizonte contribute to the empowerment and emancipation of black people. The data were collected from regulars at Salao Ubuhle. Through the analysis of excerpts from these conversations with the applied values, it was possible to conclude that the social values implemented to the customer service policies and procedures can assist black people in their individual emancipation process.