Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

MLA

Hongju Liu. “Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?” Journal of Marketing Research, vol. 47, June 2010, pp. 428–43. EBSCOhost, https://doi.org/10.1509/jmkr.47.3.428.

APA

Hongju Liu. (2010). Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration? Journal of Marketing Research, 47, 428–443. https://doi.org/10.1509/jmkr.47.3.428

Chicago

Hongju Liu. 2010. “Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?” Journal of Marketing Research 47 (June): 428–43. doi:10.1509/jmkr.47.3.428.