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The complexity of digital marketing methodology implementation in air passenger transportation: the case of Russia

The complexity of digital marketing methodology implementation in air passenger transportation: the case of Russia

Authors :
Sergey Barykin
Kristina Lavskaya
Natalya Baydukova
Irina Kapustina
Olga Kalinina
Elena Naumova
Natalia Dedyukhina
Source :
Transportation Research Procedia. 63:695-702
Publication Year :
2022
Publisher :
Elsevier BV, 2022.

Details

ISSN :
23521465
Volume :
63
Database :
OpenAIRE
Journal :
Transportation Research Procedia
Accession number :
edsair.doi...........504ae1c01cdf434f7c378cb4fa45991b
Full Text :
https://doi.org/10.1016/j.trpro.2022.06.064