The Microfoundations of Customer Involvement in Business Model Ideation and Development

Authors :: Gianmario Verona
Richard L. Priem
Paola Cillo
Paola Zanella
Source :: Academy of Management Proceedings. 2016:14130
Publication Year :: 2016
Publisher :: Academy of Management, 2016.
Abstract: We identify several fundamental psychological, attitudinal and social characteristics of customers that can help firms identify those individuals whose creativity and product adoption logic may be ...

Subjects :: Value creation
Social characteristics
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General Medicine
Business
Product (category theory)
Ideation
Marketing
Business model
Creativity
Microfoundations
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