THE ROLE OF INTERCULTURAL COMMUNICATION IN THE PROCESS OF TEACHING FOREIGN LANGUAGES TO FUTURE MANAGERS OF SOCIO-CULTURAL ACTIVITIES AT THE PRESENT STAGE

The need to review goals, objectives and teach- ing methods in the process of teaching foreign lan- guages in Ukraine in connection with the rapid entry of Ukraine into the world community, which, in its turn, leads to changes in both general meth- odology and specific methods, and techniques in the theory and practice of teaching foreign lan- guages is discussed in the paper. It is noted that the main purpose of learning a foreign language is the formation of a linguistic personality who is ready for real, productive com- munication with representatives of other cultures at different levels and in different spheres of life. At the forefront is the need for verbal support for inter- cultural communication. Emphasis is placed on the fact that an integra- tive approach to foreign language teaching is espe- cially important in the context of intercultural dia- logue, which assumes that the interaction of differ- ent worldviews presented by communicators in- cludes their logics, thinking, values and is not blocked but stimulated by mutual understanding, tolerance, positive attitude. It is emphasized that relations are intercultural if their participants do not resort to their own tradi- tions, customs, ideas and ways of behavior, but get acquainted with other people’s rules and norms of everyday communication. Intercultural communica- tion requires that the sender and recipient of the message belong to different cultures. It also re- quires participants in communication to be aware of each other’s cultural differences. In essence, inter- cultural communication is always interpersonal communication in a special context, when one par- ticipant discovers the cultural difference of another. It is also said that successful intercultural com- munication involves, in addition to foreign language proficiency, the ability to adequately interpret the communicative behavior of a representative of a foreign society, as well as the willingness of partic- ipants to perceive other forms of communicative behavior, understanding its differences and varia- tion from culture to culture. The strategy of conver- gence of non-cultural knowledge is aimed at pre- venting not only semantic but also cultural failures in communication.