Demystifying User’s Attachment of Smartphone Apps: A Value Orientation Perspective

Authors :: Ashish Gupta
Ankit Kesharwani
Souvik Roy
Source :: Journal of Internet Commerce. 20:450-478
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.
Abstract: This study aims to understand how features of an app can enhance smartphone app retention behavior among its users. Based on the literature review five features (relationship features, self-congrui...

Subjects :: Human-Computer Interaction
Human–computer interaction
Management of Technology and Innovation
mental disorders
Perspective (graphical)
Smartphone app
food and beverages
Social value orientations
Psychology

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