Value chain mapping of organic banana certified under the participatory guarantee systems in Kerala state

The rising demand for organic food is gaining momentum across the globe. Organic farming has seen an increase in demand due to increased awareness of human health and environmental challenges in agriculture, as well as appealing farm revenue. However, due to the high cost of certification and the demanding certification standards, many small and marginal farmers had backed out from practicing organic farming. But with the introduction of Participatory Guarantee Systems of Organic Certification by IFOAM, these farmers have a second chance to consider switching to organic agriculture. A study on the value chain flow of PGS certified organic product is important to understand the actors, enablers and core processes involved. A normal value chain consists of a structured networks of producers, marketers, processors, and service providers (including non-governmental organizations) who combine to expand supply and the value addition through their activities. This paper attempted to identify the value chain flow of PGS certified Nendran banana in Trivandrum and Thrissur districts of Kerala state by conducting a detailed survey with the stakeholders involved. The study also identified the constraints faced by the nendran banana growers in adopting the PGS system of organic certification.