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Effects of SNS User’ Level of Persuasion Knowledge on SNS Native Video Advertising

Authors :
Kyung Yul Lee
Source :
A Journal of Brand Design Association of Korea. 16:137-154
Publication Year :
2018
Publisher :
Brand Design Association of Korea, 2018.

Subjects

Subjects :
Persuasion
media_common.quotation_subject
Video advertising
Advertising
General Medicine
Psychology
media_common

Details

ISSN :
17380863
Volume :
16
Database :
OpenAIRE
Journal :
A Journal of Brand Design Association of Korea
Accession number :
edsair.doi...........556574b87b5417eb86f2e099d5ef34ac
Full Text :
https://doi.org/10.18852/bdak.2018.16.3.137
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