THE EFFECT OF GREEN MARKETING THROUGH CORPORATE SOCIAL RESPONSIBILITY AND BRAND IMAGE ON THE PURCHASE INTENTION OF THE BODY SHOP CUSTOMERS IN MALANG

Authors :: Ratnawati Kusuma
Khusniyah Nur
C Chalimatuz
Source :: Russian Journal of Agricultural and Socio-Economic Sciences. 65:212-222
Publication Year :: 2017
Publisher :: Russian Journal of Agricultural and Socio-Economic Sciences, 2017.

Subjects :: Green marketing
Brand image
0502 economics and business
05 social sciences
Body shop
Corporate social responsibility
050211 marketing
Advertising
General Medicine
Business
Marketing
050203 business & management

Tools