The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆

Subjects

Subjects :

Marketing

Details

ISSN :

00224359

Volume :

98

Database :

OpenAIRE

Journal :

Journal of Retailing

Accession number :

edsair.doi...........592d930662efb3ed867633999208ae44

Full Text :

https://doi.org/10.1016/j.jretai.2022.03.005