How does one-sided versus two-sided customer orientation affect B2B platform’s innovation: Differential effects with top management team status

Subjects

Subjects :

Marketing
Customer orientation
One sided
Top management
Business
Affect (psychology)
Differential effects

Details

ISSN :

01482963

Volume :

141

Database :

OpenAIRE

Journal :

Journal of Business Research

Accession number :

edsair.doi...........5c17770b6e0f94d77549167772a7cb2b

Full Text :

https://doi.org/10.1016/j.jbusres.2021.11.059