Apathy, convenience or irrelevance? Identifying conceptual barriers to safeguarding children’s data privacy

This article explores conceptual barriers to protecting children’s personal information in relation to online commercial data practices. It does this by using Vedder’s conceptual categories of privacy to identify and position parents’ and teenagers’ concepts of privacy within interpersonal, institutional and commercial data terrains. Drawing from qualitative interviews, the analysis shows that parents’ and teenagers’ conceptualise privacy in terms of the private/public dimension and that their conceptualisations of the consumer–corporate relationship, and corporations themselves, prohibited any concern for their decisional and informational privacy. As their conceptualisations of privacy harms were embedded within social rather than technological frames, this precluded motivation to protect children’s data privacy. This research argues that without a conceptual shift in the way we think about privacy and privacy harms, we need to question whether the logics of neoliberalism can effectively address children’s data privacy.